by 1970-01-01 15 hours ago

$599 still feels like they're setting whatever price they can get away with. It's been 20 years, why don't we have sub $500 new iPhones yet?

gbear605 12 hours ago | [-9 more]

Taking inflation into account, a $599 iPhone in 2026 would have been $380 in 2007. Given that the actual launch price in 2007 was $499, that's a pretty hefty drop.

Dylan16807 8 hours ago | [-6 more]

A technology doodad getting 25% cheaper in real terms over 15-20 years is about as far opposite as you can get from a hefty price drop.

gbear605 6 hours ago | [-0 more]

Sure, it hasn’t crashed like the prices of televisions, or like computers did in the 80s and 90s. But it’s still meaningfully cheaper and of course much more capable (the original iPhone didn’t even launch with an App Store!).

NoLinkToMe 5 hours ago | [-1 more]

Come on, the iPhone had:

  - no app store
  - no video recording at all
  - no copy/paste function
  - no selfie camera
  - no GPS
Just to name a few. I won't even go into things like touch/faceID, wireless charging, iCloud, any form of water resistance etc.

And then in terms of the specs on what it did have that got better, processor, memory, storage, screen quality, battery life, camera, it's all orders of magnitude better. There really is no comparison.

I mean look at the price of a digital camera, music player etc, hell even external battery pack in 2007, with the same specs as the iPhone today, and you'll easily find support for using the words 'hefty price drop'.

Dylan16807 2 hours ago | [-0 more]

It took about three years to get all the features in your bulleted list. It's been another fifteen and a half years since.

Touch/faceID is cheap, wireless charging is cheap, the free tier of iCloud is cheap, water resistance is cheap.

Yes the specs have increased a ton. When asking for a model under $500, the idea would be giving up some of those specs. And that's clearly possible; even low end phones these days are a zillion times better than an original iPhone.

And no I will not look at non-iPhone things when I'm evaluating whether iPhones underwent a hefty price drop. The cheapest iPhone these days is slightly cheaper than a first or second generation iPhone, and the best one is a lot more expensive.

DVassallo 7 hours ago | [-2 more]

It's also 10000% more capable too.

array_key_first 2 hours ago | [-0 more]

Sure, but new computers are 100,000x more capable and 1/10th the cost. If we look back far enough, it's 1/100th the cost. We could do better.

Dylan16807 6 hours ago | [-0 more]

And OP wants a model that's somewhat less than a 10000% improvement.

thatfrenchguy 10 hours ago | [-1 more]

$499 with carrier subsidy too

Dylan16807 8 hours ago | [-0 more]

It didn't take much longer to get a 3G for that price with no subsidy.

pibaker 5 hours ago | [-1 more]

> feels like they're setting whatever price they can get away with.

This is just a free market for any product works. No?

Why do software engineers ask for six digit salaries? Because they can get away with it — someone is willing to pay for it.

Daz912 2 hours ago | [-0 more]

>Why do software engineers ask for six digit salaries? Because they can get away with it

No you see it's their RIGHT to demand an exorbitant salary – because that's 'what they're worth' and what the market will bear

Unfortunately they're less charitable when the shoe is on the other foot.

onesociety2022 7 hours ago | [-0 more]

I’m pretty sure they determine the price upfront and then figure out what bells and whistles they can ship without eating into their margins. Their goal is to hit a certain average selling price across their massive user base when they upgrade their old phones. They are not going to jeopardize that by releasing an attractive cheap iPhone.

For the people who really don’t want to spend a lot, obviously the easiest option is to just buy an older iPhone or keep your phone for longer. My partner doesn’t care about having the latest tech. So first I use a phone for 3 years and then they use it for another 3 years. We essentially get 6 years of life out of it (Apple is good about releasing software updates for 6 years).

tech234a 11 hours ago | [-0 more]

At least they increased the base storage to 256GB

joezydeco 15 hours ago | [-12 more]

It's a luxury brand. You don't sell cheap and risk losing the people that are happy to pay $1400 for a new iPhone.

NetMageSCW 15 hours ago | [-11 more]

It’s not a luxury brand, it is a quality brand. There is a difference.

joezydeco 15 hours ago | [-8 more]

So is Mercedes-Benz. But they don't sell a $20,000 commuter car.

NetMageSCW 15 hours ago | [-0 more]

No, Mercedes Benz is definitely a luxury brand. They don’t want to sell to everyone. Apple (Steve Jobs) has explicitly stated that as one of their goals.

tencentshill 14 hours ago | [-0 more]

It’s not a quality brand, it is a luxury brand. There is a difference.

cromka 10 hours ago | [-1 more]
charcircuit 9 hours ago | [-0 more]

>aimed at producing Smart-badged cars

The brand is "Smart".

lotsofpulp 14 hours ago | [-0 more]

Toyota is a quality brand, Mercedes is a luxury brand.

slaw 11 hours ago | [-2 more]
kube-system 10 hours ago | [-0 more]

> The Mercedes-Benz A-Class is a car manufactured by German luxury automaker Mercedes-Benz

"luxury" is more of a marketing and product positioning term, it doesn't really have anything to do with engineering or quality practicalities

orangepanda 10 hours ago | [-0 more]
AmbroseBierce 9 hours ago | [-0 more]
alwillis 9 hours ago | [-0 more]

> It’s not a luxury brand, it is a quality brand. There is a difference.

It’s an attainable luxury brand. There aren’t many products that a high school kid has in common with billionaires, superstar athletes and movie stars—the iPhone is such a product.

stephenboyd 14 hours ago | [-0 more]

The iPhone SE was only $400.

dmix 13 hours ago | [-0 more]

I'd argue that is worth the money if you're going to be using a phone every single day of their life. People will drop a few hundred on fancy shoes and wear them once a month, but they treat phones as cheap commodities.

mrweasel 13 hours ago | [-5 more]

Last time I complained about the pricing of the iPhone, people pointed out that inflation included the prices wasn't to far of from the original iPhone.

Still, I don't care that the phones are faster, have larger screens, better camera, FaceID, AI, are thinner light and what have you. The iPhone design peaked in 2015, from there they could just have release the same phone year after year, making it cheaper and cheaper and I'd still be happy with it.

The prices are, in my mind insane, and I'll be buying used, but those are also overpriced.

thebigman433 9 hours ago | [-0 more]

> Still, I don't care that the phones are faster, have larger screens, better camera, FaceID, AI, are thinner light and what have you. The iPhone design peaked in 2015, from there they could just have release the same phone year after year, making it cheaper and cheaper and I'd still be happy with it.

This obviously isnt relevant generally though, this is not how the general public feels at all.

unsupp0rted 13 hours ago | [-3 more]

No, they couldn’t, because then the company would stop existing due to lack of sales.

nancyminusone 10 hours ago | [-2 more]

Bell System released about 10 models over 110 years, worked out just fine for them.

massysett 8 hours ago | [-0 more]
BoorishBears 8 hours ago | [-0 more]

And now you see why they want to grow their services business so badly

asdff 5 hours ago | [-0 more]

There is no market for it in US at least since carriers control that selling couple year old iphones for free or close to it.

mixmastamyk 3 hours ago | [-0 more]

$900 is the new $600 </trump>

crossroadsguy 5 hours ago | [-0 more]

You asked for it. Now sit back and relish the ripe comments from fruitopologists.

layer8 7 hours ago | [-1 more]

The first SE in 2016, which wasn’t very far from flagship at the time, was only $399. It was a steal.

HauntingPin 6 hours ago | [-0 more]

Accounting for inflation, that's $542. And considering how much everything, including phones, costs nowadays, $600 seems like a steal to me too. I was expecting a much higher price for what I'm seeing on that page.

jesterson an hour ago | [-0 more]

What can sub $500 amount get you nowadays? Just a fancy dinner, or a couple of regular ones.

15 hours ago | [-0 more]
[deleted]
ortusdux 13 hours ago | [-0 more]

Can mess up the price ladder!

lenerdenator 13 hours ago | [-0 more]

Because they know people will pay it.

JohnTHaller 12 hours ago | [-0 more]

Global crazy tariffs, supply chain issues, and RAM and storage shortages due to AI hype betting. Also greed.