by joezydeco 17 hours ago

It's a luxury brand. You don't sell cheap and risk losing the people that are happy to pay $1400 for a new iPhone.

NetMageSCW 17 hours ago | [-11 more]

It’s not a luxury brand, it is a quality brand. There is a difference.

joezydeco 17 hours ago | [-8 more]

So is Mercedes-Benz. But they don't sell a $20,000 commuter car.

NetMageSCW 17 hours ago | [-0 more]

No, Mercedes Benz is definitely a luxury brand. They don’t want to sell to everyone. Apple (Steve Jobs) has explicitly stated that as one of their goals.

tencentshill 16 hours ago | [-0 more]

It’s not a quality brand, it is a luxury brand. There is a difference.

cromka 12 hours ago | [-1 more]
charcircuit 11 hours ago | [-0 more]

>aimed at producing Smart-badged cars

The brand is "Smart".

lotsofpulp 16 hours ago | [-0 more]

Toyota is a quality brand, Mercedes is a luxury brand.

slaw 13 hours ago | [-2 more]
kube-system 12 hours ago | [-0 more]

> The Mercedes-Benz A-Class is a car manufactured by German luxury automaker Mercedes-Benz

"luxury" is more of a marketing and product positioning term, it doesn't really have anything to do with engineering or quality practicalities

orangepanda 12 hours ago | [-0 more]
AmbroseBierce 11 hours ago | [-0 more]
alwillis 11 hours ago | [-0 more]

> It’s not a luxury brand, it is a quality brand. There is a difference.

It’s an attainable luxury brand. There aren’t many products that a high school kid has in common with billionaires, superstar athletes and movie stars—the iPhone is such a product.