Not using it themselves is why my managment at various companies wouldn't let anyone do sensible things.
Companies that sell to other companies .... don't care about the users. It's one bunch of managers sleezing up to another to make a sale. Whether the product is good to use doesn't matter to them because none of them use it.
A "good" company wouldn't allow this to happen but it happens often enough.
Another bad smell is when developers themselves never use the whole product and simply work on their little bit.
Eat ones own dog-food, or in other words, get the company cooking something great together and sharing the results.
A great company basically opens on its first day and 48 hours later there are a ton of well fed customers who come back, not incidentally, again and again for what they perceive, is great.
But apropos feeding customers, if you can't 'eat your own food' dog or otherwise, why expect the user to want to do it ..
Use it. I agree.