Eat ones own dog-food, or in other words, get the company cooking something great together and sharing the results.

A great company basically opens on its first day and 48 hours later there are a ton of well fed customers who come back, not incidentally, again and again for what they perceive, is great.

But apropos feeding customers, if you can't 'eat your own food' dog or otherwise, why expect the user to want to do it ..

Use it. I agree.