Spaniards are a lazy bunch of party animals, waking up late and going to sleep late too...

Or the clocks are wrong. Once you realize noon is 13h in winter and 14h in summer, never 12h, things start to make sense. Late lunch? Not really, Sun at same height than Italy, but clocks off by 1.

For the "public image" part of the experiment, the conclusion is easy: bad. Time to change clocks so waking up happens at "3h" in the morning, and become a country of hard workers with no nightlife, because everyone retires "early". Even if discos are full as in the past.