Apple has created a social system - the company which causes this. Perhaps it could be called "The Next Big Thing" syndrome. In the past this worked for Apple. Unfortunately creating the "Next Big Thing" requires a creative process they collectively do not understand and are not able to instantiate. They could adopt another strategy, but doing so would be an admission that they do not have a clue. So instead they follow a cargo-cult system of enacting the side trappings without understanding the functionality.

Personally my guess is the core of the problem is their contempt for the users. The willingness to act directly against the best interest of the users, as this article points out so well, is bewildering. You just have to wonder that a company so large, with so much money and so many resources can be so utterly dysfunctional.

The iPhone, the iPod, the early Macs all demonstrated a profound understanding and care for users. And now? Contempt.

Oh well.