I find it extremely naive too. I expect much worse than this from Meta and I am often amazed at just what it is going to take for people to realize what Meta is and does. I mean it is not like we have 11 million examples of what and who they are. In this story I would have expected additionally that Meta would notice little bit of cellulite in the woman that was changing and then having the employees call her husband to tell them to surprise her with amazing cream he should buy her for their upcoming anniversary (and if this was actually part of the story I would be able to continue on top of this and would not be surprised if true).