I also have a lot of friends who deleted WhatsApp, Facebook, etc. over the years due to privacy concerns. I also know a few people who have dumb phones for the same reason. I have gotten a couple friends to install NetGuard firewall on their Android phones and gave them a quick tutorial how to whitelist new apps and they are very happy that they have some sort of control about what comes in/goes out of their phones. All of the above groups are very non-technical. And on the other end, 50% of my technical friends don't seem to give a shit anymore - maybe they realize it's futile to even try, since the panopticon is multi-faceted and drains a lot of energy trying to keep prying eyes away. Ignorance can be bliss?