This is evidence that there is a prior element to this 'problem', which is that - in order for Technology to exist, Ethics have to be aligned well enough to deliver, effectively, the result of the technology: a product.

The user, ethically, is another piece of evidence - especially in real time and at huge scale.

So you are so right about the user. The user comes first, the technology second, and when the service of the latter benefits the former, greatly, at scale, the people problems become, well, people solutions - i.e., the user.