I once worked for a tech company that bought Warner Brothers, well time Warner. Did not end well for the tech company (AOL). In my opinion at the time, the cultures between the two were so different. Fly by night tech guys making a decent amount of money mixing with people who worked long to get where they were in the content space, plus the commercial internet was “newer” e.g. less established then. As they used to say, content is king. Good luck.