by newsclues 8 hours ago

Cinema needs to be a real experience, beyond just expensive popcorn and other people on their phone.

The cinema experience lost its magic. If Netflix reimagined a new model of cinema, what would it look like?

abustamam 5 hours ago | [-0 more]

Cinema used to be a really good shared experience. I don't go to cinema anymore because we have a newborn at home, but we used to pre-order tickets in advanced for movies we really wanted to see (like Wicked last year, Fantastic 4 this year) and the theater was almost empty at opening night for both of those.

Contrast a few years ago when avengers endgame came out, and Spiderman far from home came out shortly after that, and No Way Home a few years after that... They were lively events. People dressed up, the theater handed out free swag and merch, and it was just a really cool shared experience, almost akin to a live concert.

I don't know exactly what's changed in that time, considering No Way Home came out after Covid and it was still a spectacle of an event, but I don't think cinema will get its magic back.

A few years ago I did go to a "Stranger Things" experience and I think that might be the future of shared experiences/narratives. It was essentially a week-long pop-up event, you'd get tickets, and it was basically a "walking simulator" that took you through a narrative within the Stranger Things universe. This wasn't just a bunch of people looking at a screen, it was live actors, holographics, sound design, lights, a lot of crazy stuff for a pop-up venue.

As a fan of the franchise it was really well done. A friend of mine want to a similar "Experience" for the Bridgeton universe, which I care nothing about, but she really enjoyed it as well.

So I think if Netflix were to reimagine cinema, it would probably be in that direction.