by trunnell 12 hours ago
Commenters here seem to be missing the larger David vs. Goliath story...
Netflix was a silicon valley start-up with a tech founder (Reed) who teamed up with an LA movie buff (Ted). They tried to solve a problem: it was too hard to watch movies at home, and Hollywood seemed to hate new tech. The movie industry titans alternated between fighting Netflix and making deals. They fought Netflix's ability to bulk purchase and rent out DVDs. Later, they lobbed insults even while taking Netflix's money for content licensing. Here's Jeff Bewkes, CEO of Time Warner, in 2010:
"It’s a little bit like, is the Albanian army going to take over the world? I don’t think so." [1]
Remember: this was the same movie industry that gave us the MPAA and the DMCA. They were trying to ensure the internet, and new tech in general, had zero impact on them. Streaming movies and TV probably wouldn't exist if Netflix had not forced the issue.
Netflix buying HBO is significant, but also just another chapter in this story of Netflix's internet distribution model out-competing the Hollywood incumbents. Even now in 2025, at least 12 years after it was perfectly clear that streaming direct to the consumer would be the future, the industry is still struggling to turn the corner. Instead, they're selling themselves to Netflix.
I was at Netflix 2009-2019. It was shocking how easily our little "Albanian army" overthrew the empire. Our opponents barely fought back, and when they did, they were often incompetent with tech. To me, this is a story about how competent tech carried the day.
Netflix has been rapidly buying and building studio capacity for a decade now. Adding the WB studio production capacity is a huge win for Netflix. It makes those studios more productive: each day of content production is now worth more when distributed via Netflix's global platform.
Same with WB and HBO catalog and IP: it's worth more when its available to Netflix's approx 300 million members. Netflix can make new TV and films based on that IP, and it will be worth more than if it was only on HBO's platforms.
[1] https://www.nytimes.com/2010/12/13/business/media/13bewkes.h...
Had to read this a couple of times to try and figure out why, as of this moment, you’ve been downvoted because this seems like one of the more insightful comments on here. Maybe it’s too inside baseball about the post-deal opportunity? Anyway not supposed to talk about downvotes so…
You were there for a while. Was/is studio capacity still a constraint on production? You read so many stories about how LA studios are struggling to fill space because all of the productions have left town for tax credits elsewhere. Curious if you’re still plugged in enough and know that it’s still true about their studio space. I assumed their interest was strictly a content play and the extra studio space might actually be an anchor they were willing to drag along to get the content/IP.
It’s nice to see business that rewarded customers with convenience win in the end.
Well, except for Netflix refusing their catalogue to be indexed in the TV app on macOS and iOS. I won’t pay for Netflix until they drop that anti customer practice.
If you want me to buy the video content you’re selling, it better be searchable in the TV app. And if not, there should be a better reason than you want to keep people trapped in the Netflix app.
That is super lame. I always assumed the TV app is the one that sucks on its own.